We’re here to make money. So the quickest way to do that is by reverse engineering your success. Stop making your brand about you. Start making it about your customer, former Alaskan local TV reporter, shallow Breanna’s. Recommend millions of hits right now. Give it up for the one and only Charlotte speaking if you breach your whatever you need it. We’ve literally got morning money, Gang Charlotte Green here with the five biggest mistakes new hair entrepreneurs may watch this video and make sure that you don’t make any of these. Number one, I think the most common mistake that I see new hair entrepreneurs making is waiting for perfection to get started. And so I know people that have been working on their logos and working on their websites and working on their branding and doing all of this planning and they have notebooks full of notes with all these numbers and they’re so thorough.
And I applaud you for being diligent. I applaud you for taking the time to understand and really make sure that you know what you’re getting yourself into, but at the end of the day, you need to just start. All of those plans that you are making could change as quick as a snap when they’re met with the real world. The big mistake in waiting so long is once you actually get out there and start selling and you start interacting with your customers as opposed to just sitting there thinking about the maybes and what have said, this might happen, so I’ll prepare for it. This way when you get out there and you start selling, you can actually get in motion and most of the time the feedback that you are going to get from your audience is going to be way different from what you assumed it was going to be.
So waiting until perfection, huge mistake. You end up wasting a lot of time and at the end of the day, that’s the one thing that we don’t have to waste these second big mistake new hair entrepreneurs make is building a brand for themselves and not their customers. This. I see all the time. I get messages, emails, Instagram, direct messages, people asking why they’re getting traffic, why they built their website, why they’re posting on social media, but they can’t seem to make a sale. Most of the time it’s because your brand is built based on what you think it should look like as opposed to you stopping. Not for too long. Don’t, don’t pause and wait for perfection, but taking a second to really think about who it is that you’re trying to serve and then reverse engineering your success so that your brand speaks directly to your customer. That is the quickest way to the bag, but I see a lot of you saying, well I like pink sparkles so I’m going to put being sparkles up.
I like bundle deals even though I’m saying that my Avatar is really classy and doesn’t really shop in the discount Bin and likes things that are really high end. I’m going to put a sparkly logo up. I’m going to put a bunch of bundle deals in banners that say sale, sale, sale. So here you are building something for yourself that does not speak to this high end, classy person that doesn’t want to sale. They don’t want budget bundles. So that is a mistake that I see a lot of people making. It’s really easy to avoid. If you just take a minute, think about who your target customer is. Create your customer Avatar and then build everything backwards from there. Because is your business about your ego? Is Your Business about how you look to the rest of the world or is your business about you making money?
You know, we’re here to make money, so the quickest way to do that is by reverse engineering your success. Stop making your brand about you. Start making it about your customer. Now the third biggest mistake new hair entrepreneurs make is waiting for captains, seva hustler that I was going to say something else. Did you not say? Say we’re trying to clean it up and not realizing or underestimating the amount of work that it takes to make money. If it was easy, I know you’ve heard this saying a million times before. If it was easy, everybody would be doing it and there are a lot of people that are trying to make money selling hair, but at the end of the day the ones that end up making the money are the ones that aren’t sitting around waiting for someone to tell them what to do next. They aren’t waiting for me to send that next email.
Instead they’re taking the tips that I’m sharing. They’re taking whatever information that they can find and they’re putting it to work. They’re doing their own research, they’re reading their own books, they’re watching more than just one youtube channel and they’re getting the the tips and tactics and tools that they mean and even regardless of those things, they are determined to continue pushing forward. Like that’s the big difference between those that ended up making it and those that don’t. It’s are you willing to figure it the fuck app? Once you get into the mode of, okay, I’m the bus, the buck stops here, this is my business. Nothing happens without me saying it happens. And then also putting in the energy and effort to make sure that it happens. Once you get that mindset right, understand that you don’t get days off as a hustler, as a boss, as a business owner, as a startup owner, you have to show up every single day when you were an employee.
Yes, you got weekends off. Why? Because the whole company isn’t your responsibility. That’s your boss is. That’s why they end up taking home the big check. At the end of the day, it’s because they put everything in and all liability is on them. The same is with you and your business. Your social media isn’t going to get posted on unless you post. People aren’t going to hear about your brand unless you are spreading word about it. You have to be willing to put in the work. You have to be willing to wake up a couple hours extra early so that you can post before you go to your nine to five. This is your side hustle. Understand you need to hustle. The hustle needs to match the dream. It needs to match the goal. Everybody wants to be aligned. Nobody wants to hunt. Everybody wants to be a millionaire. Nobody wants to grind.
You need to stop thinking that way. You have to understand that’s not how reality works. You have to put in the work, otherwise you get nothing, period. Now guys, the fourth biggest mistake new hair entrepreneurs make is not reinvesting your profits back into your brand. The mistake you would make if you’re just getting started and you’re just making a little bit of money, the big mistake that you’d made there is taking it out and spending it on something that isn’t an asset that’s going to help to make more money for your business. Understand if you don’t have the actual capital or cash to push forward advertisements so that you don’t have to be there physically telling people about your brand. If you don’t have the money to brand yourself or to to to have someone else packing your orders. Say you’re a member of our wholesale program, like if you are still in the early speed is of building, you need to understand that yes, it is tempting.
It is tempting to see those hundreds, maybe thousands of dollars just piling up in your paypal account, but wouldn’t it be so much better to see tens of thousands of dollars piling up in your paypal account because you decided to have a little discipline. You decided to hold off of what you wanted. You decided to avoid the, what is it? Instant gratification to not go with instant gratification and wait a little longer so that you were reinvesting in your business, but you need to reinvest in your brand. Once you see things building and you are immediately going to see what I’m talking about with the first couple of hundred dollars that you get, if you put that toward maybe getting your business cards, maybe running some ads so that people in your area are more aware of your brand, you are going to see that return on your investment, but if you put it into shoes, you get nothing.
Now, the fifth biggest mistake, new hair entrepreneurs make not living and being the brand. I think the reason why my company is growing so rapidly and why so many companies that you guys look to and enjoy and like set the standard in the industry. You know the woman that owns the company, that’s part of what drives their business is the fact that they are also a brand in themselves. They are willing to say, these are my products. I stand behind them and I have this personal brand where I know that you can get in touch with me on any of my Instagram or Facebook or Twitter posts. I know that I’m right here. If you need me, we can connect with like, I think that is one of the biggest advantages that you have over any of these anonymous international internet companies. So many people are so concerned about the fact that the hair market is so oversaturated now that there is Alibaba and there are the Chinese and Indian hair manufacturers that are selling direct to consumer and they’re all over Instagram and all up in know comments like everyone’s concerned about that, but understand if you have a strong enough brand, there is no way one of those companies is going to beat you at speaking to your customers.
The fact that you can show up and say, Hey, I’m here. The fact that you have your own life in you are a part of your own community and that people understand that those are also things that that come into play when you’re talking about putting a product out there and building a business that your name is attached to. It’s just a level of, it’s like tangible. The tangibility helps to create that much more trust between you and your customers. But so many people are so concerned about what the rest of the world is going to think. Or maybe they’re concerned about the fact that they’re trying to market to 20 year olds and they might be 50 years old. At the end of the day, you first are probably gonna make more money if you’re marketing to a demographic that you can actually relate to and connect to you, you’d make more money if you were 50 selling to other 50 year olds because you speak their language, you connecting with your clients, connecting with your customers, you being the face of your brand is what is going to allow your brand to last and to really, really grow with your clients and customer base.
So those are the five biggest mistakes doing hair entrepreneurs. Meg, I hope you enjoyed that list. Do me a favor, hop down in the comments section and let me know which mistake you are guilty of making. Most all of us are guilty of migging, at least one of these mistakes. I know that when I was a new entrepreneur, I was guilty of waiting for gap, didn’t save a hustler to come in. I was like, alright, so set up the website. I’m a entrepreneur. Next Steps. Every minute I waited was a minute wasted. So don’t think that I’m trying to say I’m over here and you’re over there. Everyone has to go through these steps. We are doing our getting started series because we’re gearing up to launch our hair business masterclass, youtube series and um, and we’re going to do a masterclass course. It’s gonna be simple. All there is on down the line, but because you are from a subscriber up uptight, you get free access first. So stay tuned for that. Ready? Ready, ready to roll that out. In the meantime, I’ll catch you on the flip side.