The strongest marketing method that you can employ is a peer referent, a peer cosign. (beep) it, I quit. I’m trying to show you guys how doable everything that I’m doing is. This is the place for you. It’s Money Monday. I am here for you. Whatever you need, we’ve literally got it. Morning, Money Gang. Charlo Greene here, 6-Figure Side Hustle. Today we are going to be discussing how you can go about building relationships with your customers when you’re just getting started. Enjoy.
When it comes to building up your relationships with your customers, the thing that you have to understand is that your web presence is the first, what is it? First impression. So your web presence is your first impression when you are working to connect with other clients or new customers. And by that, I mean we all search on Instagram, we search on Google, we are searching on the internet for the answers or solutions to what it is that we’re trying to buy. Everyone shops online now, so you can’t be that person that’s out there literally face-to-face meeting anyone, it’s your website that’s going to do the talking for you.
That’s why it’s so important for you to have a strong social media presence for your business, because that works 24 hours a day, 7 days a week, and it is exactly what you put out there. So it’s not like you are counting on a salesperson and hopefully they follow the script, it’s exactly what you put on your social media profiles. It’s exactly what you put on your Instagram page. So you have to keep that in mind when you are posting, when you are building your website, because that is how people are getting to know you. That is how people are going to buy from you.
You also have to remember that it’s your job to educate them about the value they are going to get by purchasing from you. It’s your job. So you have to be patient, you have to be understanding, you have to put yourself in your customer’s shoes so that you have that level of empathy that’s required. For you and your hair business, that means that your website should spell out exactly why I should buy from you over someone else. What value am I getting from it? What makes you different from your competitors? Because you know there are a million other hair businesses. Not that that should discourage you, but let us know why we should shop with you. Let us know what you stand for and what makes you different and why I should trust my very hard-earned dollars with you.
The strongest marketing method that you can employ is a peer referent, a peer cosign. What that means is if I have a friend of mine that has shopped with you, and she tells me that your hair is bomb over any advertisement that I might ever run, over any campaign or marketing campaign that I might employ, that person telling me that the hair is bomb is always going to be the number one driver that brings you more business. It’s that strong and powerful, because this person doesn’t have anything to gain by telling me that this is good or that this is bad or anything like that. This is their genuine thoughts on this product.
So when you are selling your bundles, it’s a really, really smart idea for you to do follow-up with your customers and ask them to tag you on social media. Offer them 10% off their next purchase if they agree to tag. Give them a reason, give them an incentive to tag. It will be more than worth the 10% that you might give away on the next sale, but the fact that you are going to have their picture that’s also tied to their social media accounts, so when, because your website is working for you 24/7, your Instagram page is working for you 24/7, so when I’m scrolling and I see this photo of this woman and you say, “That’s your hair,” and I can see that you’ve tagged her in it and I go to her page, then I see that your hair is live and in action and that she’s a real person that spent her real money on this hair, and that makes me want to buy even more. Because I trust it that much more. I know that you aren’t just someone out there scamming that wants me to Cash App them a bunch of money so that they can disappear into the night with my money and my bundles.
You have to earn that trust. That is going to be the biggest driver for your business. Outside of paid advertising, which is helpful, but then even with the paid ads, just because I’m being forced to see your thing and I click on it, if you have nothing on your social media page, if you have nothing on there that says, “Oh, I should trust this company,” then I’m just going to keep it moving because I have other options. And it doesn’t matter that you paid for an ad. If you don’t have anything to follow that ad up with, what’s the point?
This is a little more advanced, but it’s not something that you can’t do after going on Google and watching a couple of tutorials. What you should do is, you guys know how you go to a website, and it will ask you at the bottom of the website if you accept the cookies or whatever that is, and you just hit yes because you’re not going to read all of it and you want to go to the website? So what that does, it’s telling you that the site has tracking software that will follow that user and give them, the website, your information. We have it on our website, every major website does, but what that allows us to do, and what it will allow you to do, is to track every single visitor. I know a lot of people talk about getting traffic but they aren’t making any sales, what this can do is track every single person that ever visits your website.
If you’re running ads on Facebook, then there’s also a feature that allows you to track any person that’s every interacted with your page or an ad. Even if they’ve just stopped to scroll and watch it for more than three seconds, you can literally retarget this person. Retargeting, this is a term we’ll get into later on down the line, we’re just focused on the startup stuff right now. But when you have this list of people that have interacted with your brand, now you can run ads specifically at them that continue demonstrating the value that you’re offering and continue earning that person’s trust so that eventually they do end up buying. But you can’t ever expect someone to just discover your brand and immediately buy without you having earned their trust.
If you are met with a difficult customer, always, always, always take the high road because… And by the high road, I don’t mean just giving away your products. If you know that you sent the bundles and they’re trying to do a PayPal dispute or, no, that’s… But don’t get on social media talking about, “This bitch, that,” don’t do that. You might get a little bit of attention for it in the short-term. That attention likely isn’t going to lead to sales, and what’s worse is that will always live on. This person will always feel that way about your business, and negative reviews travel, I think it’s nine times faster, or people are nine times more likely to share a negative review over a positive one. So never give your customer anything screen-shottable. I don’t know if that’s an actual word, but I know that you get what I mean.
As a business owner, you have to understand your limitations. You have to understand the different facets of your team that you need to outsource, and I’m just too real a bitch. I am. I don’t have the time. Always keep it classy. That’s why I’m outsourcing that part, because I be ready to pop off. And then I’ll just save it. See? At least I do that. I just save the draft and then I go back and I read it over, and it’s like, “Oh, that’s definitely screen-shottable. That’s definitely shareworthy in a very negative way, and you don’t want to give that to the customer.” So handle your business, protect your money. Understand there are scammers out there, there are difficult customers out there, but when it comes to how you interact with them, understand that even if you know that they aren’t going to spend any money with your brand, their negative review can end up costing you so much money in the long run.
Hope you guys enjoyed that video about building up your customer and client relations when you’re right out the gate. Hop in the comments section, let me know if you appreciated this video, if we left anything out, if there is another video that you’d like to see. We read all of our comments, we appreciate the feedback, and the more that you tell us what you need, the better we deliver what you need. See how that works? Until next time.