Charlene:           

What about the drop … Here, let me just summarize what a dropshipping program is and how it can help you, and then you can ask me what questions that I haven’t yet answered.

Laquinda:          

Okay.

Charlene:           

With our dropshipping program, you have access to the wholesale catalog, but instead of us shipping your orders directly to you, or your shop, or wherever you’d like it to go, we would be shipping the orders directly to your customers. The return address would be your company’s return address. We wouldn’t include any of our branding, we wouldn’t include the invoice that we are fulfilling for you on the wholesale side of things. It would look just as if it came from your company.

Charlene:           

As far as the return address, like I said, that would be your company, but if you are processing a return, you can have them send it directly to our facility and we can take that in to eliminate some of the extra steps. The cost of our dropshipping program right now is $30.00 a month. There’s no $100.00 sign up fee, or anything like that. It’s just $30.00.

Charlene:           

When you sign up for a dropshipping program, you’ll get an email, and it’s an intake form, where you’ll put in whether or not you want to ship us your bundle tags, whether or not you want special packaging that you plan on sending into our facility, so that we can make sure your orders look exactly how you’d like them to look. Yeah, I think that’s pretty much it.

Charlene:           

Then returns, it’s the same return policy that we have on our website. It’s seven days if there’s anything that looks off, just go ahead and shoot us an email before the seven days is out, and make sure that it’s shipped within a few days from that email, and we’re happy to honor the return with a small restocking fee.

Laquinda:           

Oh, that’s really good. Okay. There was a few questions that I did have that was answered while you was explaining it to me. One question that I do have is, okay, I got the part where you said if there is a style package that we prefer, we would ship it to you.

Charlene:           

Right.

Laquinda:           

Do you all have packaging yourself that we could pick from a selective or that’s something that we have to take care of?

Charlene:           

I think that’s something that we need to just go ahead and do. When you click on the packaging option inside of our Hair Biz In A Box program, which I know you’ve seen the inside of, but when you click the packaging, it all goes toward your first consultation, and then the funds you pay for the consultation are applied to your packaging.

Charlene:           

The reason we did that is because there are so many different options on how you can choose to package your items, whether you want satin bags, or the custom boxes, or the plastic tubing, or just about anything you can think of, we can produce it, but I think because there are so many things that you have to choose and decide on as an early entrepreneur, we’re just going to go ahead and post the different options for you to pick from, so that it doesn’t feel as overwhelming, and like you need to do the searching yourself.

Laquinda:           

Right, okay. What if, okay, like us first time entrepreneur find out a similarity. If we was to join the dropshipping, at some point, if we feel that we can hey, do the shipping and stuff on our own? Can we get out the dropshipping program? How does that work?

Charlene:           

Yeah, absolutely. It’s on a monthly recurring fee, so at anytime you want to opt out, it’s as simple as going into your PayPal account and stopping the automatic payment, or shooting us an email and we can do it ourselves.

Charlene:           

Inside of Hair Biz In A Box, there’s right underneath the welcome video, there’s something that says upgrade or update your account. If you were to click that, you can handle all of the upgrades. Upgrading to the wholesale program, upgrading to the dropshipping program, and as well as downgrading back to just Hair Biz In A Box. There is no contract, there is no year long requirement for you to be a part of the program. I created this so that it would be literally the easiest possible way for black women specifically, to learn entrepreneurship and to get the tools that they need without having to search for every little thing.

Charlene:           

We’re not locking you in with any sort of contract. It’s just $30.00 a month that you want to use the service, and whenever you’re ready to start doing it yourself, you can simply cancel it.

Laquinda:           

Oh, okay. That’s perfect. With the dropshipping, I know that you stated we can either have you to do our website or we could do it ourselves, but say if we don’t know how to do the website and we do get you to do our website, could we use you all’s picture that you all have or is that something that we would have to get to put on our own website? As far as the picture would be here and stuff?

Charlene:           

You can utilize our pictures. When we … How we do it when we’re working with other people’s websites is, our site is the main hub, and when we extract all of the information to upload it to your new website, it includes all the pictures and all the pricing and all that stuff. Not the wholesale pricing, we go ahead and upgrade it for you, for our suggested retail pricing, but all of that stuff will be included. In addition to … Its Saturday now, so in seven days, a week from today, we have our first photo shoot. We have a few models coming in, we’re shooting a bunch of product shots, and we split the shoot in two, just so the second time around we can hit all of the points that we may have missed, but those are going to be available for you guys to download inside of Hair Biz In A Box.

Charlene:           

We’re going to do this really regularly, constantly giving you guys new photo’s, new original photos, so that you don’t have to be out there doing the most, but that’s something that you can look forward to. But if you are just working with our dropshipping program, or with our websites, then we go ahead and upload what we are working with onto your site.

Laquinda:           

Okay. With the website, we would have full access to it? If we wanted to change the pricing? Change something about our business, would we have full access to it?

Charlene:           

Absolutely. Once the website is live, we’ll stay on as an admin, just so we can be there to help you, but aside from that, you own the website and if you want to take us off as an admin, our feelings won’t be hurt.

Laquinda:           

Okay. With the hair, I know my [inaudible 00:07:52] select a few of colors, but with the wigs, everybody is wearing different colors. Will there some be different color wigs where we can sell to our customers? Or is that something we would have to do ourselves as far as the different colors and stuff?

Charlene:           

Well, I think the great thing about us partnering with a factory is if there is anything that you could possibly want, we can make it. We just need enough lead time. If you wanted a wig that was highlighted with pink and green, and purple, we could make that. It would just be three to five days of processing before we ship it out. We could do any color that you want.

Charlene:           

In the spring time, I’m really excited for this, we are rolling out our first line of custom wholesale wigs for you guys, so these will be already colored, the knots will be bleached, and you guys will be able to sell them at scale. That’ll come with a cool look book and all that stuff, so that you guys can help market it even more effectively than you might be able to without those extra tools. But in spring, you can expect a different line of custom wigs coming out every couple of months from us, that you guys can use for your businesses.

Laquinda:           

Okay. How will our brand name be placed on a product? I know, maybe like, some entrepreneurs would like their brand to be … like the tag underneath the wig, I was thinking maybe, I put my brand on the wig, underneath, how would our brand be put on the hair? If that makes sense.

Charlene:           

No, it totally makes sense. However you like it, literally. The point of the intake form that you will send in once you sign up for the dropshipping form, is so that you can tell us exactly what you need done as if we were your own employees. If you want a certain bundle tag hung on your wigs, we will do that for you.

Charlene:           

We take that form and anytime we get a dropshipping order from you, we refer to that form for instructions on how to pack your order.

Laquinda:           

Oh, okay. That’s really good.

Charlene:           

Yeah.

Laquinda:           

Okay, the other question I had was, I know on your website, it said something about a lawyer to talk to. Could you explain that part to me? Because I didn’t fully understand if you were saying, okay, we start our business, at some point in time you need to talk to a lawyer, just in case things happen or something.

Charlene:           

On the lawyer, or attorney, legal consultation tab, right underneath all the purchase options, there’s an article that explains when you might need to consult with an attorney. Say you have questions about an influencer contract that you need drafted, or say you aren’t sure how you need to prepare for taxes, which every business needs to be concerned about. Or, say you weren’t sure whether or not you want to form an LLC a sole proprietorship, or an S or C Corp, or say that you plan on building your business to a point where you want to sell it or go public, it’s important that you talk to an attorney to make sure that you are doing the things that need to be done before you hit a point where you have to go and problem solve or backtrack on anything.

Charlene:           

That’s what that’s for. When you sign up for a consultation, we send you an intake form asking exactly what your needs are. I’ve worked with many of these attorneys. Specific ones for tax concerns, specific ones for start-up and company formation concerns, so that’s what that legal consultation tab is about. If you need legal advice on something and you aren’t sure where to look, we can help connect you to a licensed United States attorney that can point you in the right direction and give you all of the advice you need. You guys will have to call privately after we set it up, and that’ll just be it.

Laquinda:           

Oh, okay, so we can use the licensed lawyer that you have instead of going out and searching ourselves.

Charlene:           

Exactly.

Laquinda:           

Okay. All right, that’s perfect. Now, with the dropshipping, I know that you say that with the dropshipping, we don’t have to worry about inventory and stuff because you all will take care of that as far as shipping wise.

Charlene:           

Right.

Laquinda:           

But let’s just say we have some customers that say, “Hey, okay, well I don’t feel like purchasing unless you have some on hand where we can see it.” How do we go about that if we don’t have something on hand where they can see it and feel it, to know that they’re getting their money worth?

Charlene:           

No, I definitely suggest you keep some bundles on hand, just because people like to see and feel and touch the hair that they’re going to be wearing, so I definitely suggest you keep some on hand as your … Almost like your advertisement, or like in our show room that we’re building out. We have an area where we have just these wigs that are there, so people can see the different textures, you know?

Laquinda:           

Yes.

Charlene:           

Whenever someone sees one of them, if they’re super, super pressed, they can buy that one directly off of us, because it’s on hand, but for the most part, we’ll just go ahead and place an order for that hair that they see, and feel, and like.

Laquinda:           

Okay, that makes sense. That’s smart. I see on the email that you had sent about the wholesale verses the dropshipping.

Charlene:           

Yes.

Laquinda:           

It said something about you can launch your own private label without having to invest thousands of dollars in inventory-

Charlene:           

Right.

Laquinda:           

… and that we don’t have to pay for a product until after the sale is completed.

Charlene:           

Right.

Laquinda:           

So that’s basically saying we don’t have to put money into hair until the customer pay and then what … The customer pays, then we pay what you all’s price is. Is that right?

Charlene:           

No, that’s exactly right. What you could do is, are you utilizing PayPal?

Laquinda:           

Yes.

Charlene:           

Okay, so when you get an order, the money will go to your PayPal, and when you see that money in your PayPal, which should be immediately, you go ahead and log into your Hair Biz In A Box account, and place and order there with your PayPal account. Right from there, you’re paying for the end product with the money that you’ve already been given to you by your customer. What’s left is going to be your profit. The difference between what your customer paid and what you just paid to White Label Extensions for the wholesale price of the item.

Laquinda:           

Oh, okay, so we as upcoming entrepreneur’s, really don’t need money to invest in hair. All we would need money is to pay for the dropshipping program and have a computer with internet to get started.

Charlene:           

And maybe have a few bundles on hand, but aside from that, no, you don’t … Hair gets expensive. For this photo shoot, I’m ordering thousands of dollars in hair to give out to our ambassadors in bottles, and influencers and stuff, but this stuff is not cheap. That money could be better used for … If you’re not doing what we’re doing, which is being the wholesale company and the hub, and providing all of these extra photos for you guys to help market your businesses, if you’re not doing what we’re doing, which is literally the absolute most, there really is no reason for you to spend so much of your budget stocking hair that hasn’t been demanded yet.

Charlene:           

I know that there are going to be customers that are like, “Well, I want it today.” That’s unfortunate, but at the end of the day, do you want to be working with a customer that expects you to just pull something out of your ass in 24 hours? Probably not in the long term, because those are how you get the negative reviews on how this company’s a scam, and, “I’ve been waiting,” and blah, blah, blah.

Charlene:           

No, I think dropshipping, if you have a limited budget, is definitely the best way to go. Making sure that you … When it comes to business, statistically, the number one reason most businesses fail isn’t because there isn’t a great idea, or there isn’t hard work put behind it, it’s because the market doesn’t want the product. The last thing that I want you to do is buy a bunch of product when your target market hasn’t specifically told you, “This is what I want.” Does that make sense?

Laquinda:           

Yeah, that makes totally sense. Basically, you have to know what your customers are looking for before you get the product, so that money doesn’t go to waste.

Speaker 1:          

Yes, exactly. There’s so many other things you can use your dollars on, like boosting your Facebook posts so that the person that you’re trying to see them, if you’re targeting a geographical area … What city are you in?

Laquinda:           

I’m in Newport News, Virginia.

Charlene:           

Say that, and I think the best way for especially small hair companies, is to target people in their area that you can drive to and see and be like, “Yes, this is the hair that I have on hand, but I can get you whatever your units are later, but feel this, shake this, see how much body that she has. That I think is a better option, because then you get the opportunity to really learn your customers and learn what it is that they want.

Charlene:           

There are some places, like in L.A. I was having a conversation with a potential client, hope we lock her in, but she’s in L.A. and she says she doesn’t sell anything below 24 inch full lace wigs. That is not the same situation for Lee Newport, or most places in Texas, or even northern California, but it takes you getting out there and targeting those customers in your area to learn that.

Charlene:           

Instead of putting your money into inventory that you might not ever move, because that just might not be what’s hot and trending in your area, and in your target market, instead of that, you could put those funds toward making sure the people in Newport see the post you want them to see.

Charlene:           

When it comes to Facebook and Instagram, they know that you’re a business even if you haven’t switched over your Instagram page from personal to business, and they know anytime you post a product or something for business. Understand that Instagram and Facebook are huge businesses, and they need to make money, so the way that they make that money is by forcing you to give them money so that the people that you want to see your stuff, see it. That’s just how advertising works, and that is a way better use of your dollars as a limited start-up owner, than just having a bunch of hair sitting behind you, you know?

Laquinda:           

Yes, and that makes perfect good sense too. That’s real, real, good. It’s common sense, so yeah, I totally understand exactly what you’re saying.

Charlene:           

Yeah.

Laquinda:           

Would there ever be any products with edge control, or wig remover for the ones who does use glue for their wigs?

Charlene:           

Yeah, absolutely. The actual name of the parent company is White Label Beauty. We’re starting with hair extensions for black and brown women, like the tracks and the wigs and stuff. In a few months, we’ll be expanding to include the Keritan Tip and tape-in extensions that are used primarily by white women, and beyond there, we are planning on building toward the point where we are allowing you to build your own make-up brands and your own hair styling product brands, but we’re just taking things one step at a time and building with each of you, one entrepreneur at a time, so that you guys know how to best take advantage of the opportunities that we’ll be providing.

Charlene:           

Will we have the edge control? We’ll have that, we’ll have the wig adhesive, and the wig adhesive remover, we’ll have your own custom moose and all that stuff, but like you know, it takes planning, it takes investment, and it takes testing. Lots and lots and lots of testing, especially before we are comfortable telling you guys to sell these products with your name on them.

Laquinda:           

Right. Okay. Lets see, I have a question about the price thing in the dropshipping. I know that earlier we were talking about the dropshipping, starting off with not having to invest in thousands of dollars in inventory.

Charlene:           

Right.

Laquinda:           

But how can us entrepreneurs know how to price our hair, where … Okay, you all get the money that we have to pay for the hair and still make our profit.

Charlene:           

Right.

Laquinda:           

How can we know, you know, what price ranges to put?

Charlene:           

We are actually going to be sending out an email on that really, really soon. Thanks for bringing that up. But again, this goes back to knowing your audience. In Los Angeles, people are likely willing to pay a little more than they would in a place like Lubbock, Texas. I went to school in Texas, so I know there are a lot of small towns, a lot of people doing great things there, but they aren’t interested in spending $700.00 on a lace wig. They’re just not.

Charlene:           

It takes you knowing your target audience. Did you see my video about finding your niche?

Laquinda:           

No, I haven’t seen that.

Charlene:           

I definitely suggest you check that out. It’s on my YouTube channel. There’s a link at the bottom of every email that you’ve received from us. That’ll take you to our YouTube channel, but with this, inside of this video, I talk about this concept of creating your customer avatar. What that is, it’s like, you know how in business you’re supposed to have your target customer?

Laquinda:           

Yes.

Charlene:           

People will be like, “All right, well, she’s 18 to 34, and she’s graduated high school, and she’s really into hair.” Well, creating a customer avatar takes things a few steps deeper and it helps to define exactly what you should be doing better, so instead of saying she’s 18 to 34, like, I’m 30 and who I was at 18 is totally different from who I am now.

Charlene:           

Who I was at 27 is still so different from who I am now and what my priorities are now. So, go through, name your avatar, and decide exactly what age she’s in. What does she spend her time doing? Where does she work? What does she aspire to do? What is she looking at on Instagram? Does she use Facebook? Go through and decide all of these things and make it realistic of course.

Charlene:           

Don’t say, yeah, she’s always on Instagram scrolling through hair pages, because no one is, but do this practice where you go through and create an entire person, but just one person. Not a range of people where it’s a range from 18 to 34, but a 22 year old college student that is working with a limited budget, that loves looking good and scrolls on a shade room and follows Cardi B and has chosen Cardi B and the team Nicki versus Cardi B wars, and go through and make all of those things specific, that way you won’t have to ask me what you should price your bundles at.

Charlene:           

That way you can say, well, what can this 24 year old, or 22 year old college student, living in this town, working this job, with this many kids and, what can she afford? Do you see where I’m going with that?

Laquinda:           

Yeah. Okay, I see exactly what you’re saying, which makes good sense, to know each person, you know who buys hair, because some people may can afford it, some people cannot afford your prices, so you just have to work with the customer, basically.

Charlene:           

Well, I would say not that you have to work with your customers, but you have to decide who your customer is and then create your brand around that. If this person has the money to afford these bundles, because maybe she has wealthy parents and she’s just going to school because it’s something to do, then your website needs to look like something that would appeal to her, as opposed to whether this is a 22 year old girl that’s working two jobs and going to school and struggling to make ends meet.

Charlene:           

You need a totally different approach for each of these people, even though they might be the same age. You understand what I’m saying?

Laquinda:           

Okay, yeah, I got it now.