how white label works

White labeling is a business model that allows companies to use and rebrand products or services developed by a third-party company as their own. In this model, the white label provider is responsible for the development, manufacturing, and delivery of the product or service, while the company that purchases it can focus on marketing, branding, and selling the product or service under their own name.

The white label concept has been around for decades, and it has been used in various industries, such as food and beverage, consumer electronics, and software. In recent years, white labeling has become more popular in the digital space, especially in software and marketing.

How does it work?

The process of white labeling varies depending on the industry and the product or service being offered. However, the general process involves the following steps:

The white label provider develops the product or service: The white label provider is responsible for developing and manufacturing the product or service. They create a generic version of the product or service that can be rebranded and customized by the purchasing company.

The purchasing company adds its branding and customizations: The purchasing company takes the generic product or service and adds its own branding, logos, and other customizations. This allows the company to market the product or service as its own.

The purchasing company sells the product or service: The purchasing company sells the white-labeled product or service to its customers under its own brand name. The white label provider is invisible to the end customer.

Benefits of white labeling

Faster time to market: By using a white label product or service, companies can get their products or services to market faster without having to invest time and resources in development.

Cost savings: Developing a new product or service from scratch can be expensive. By using a white label provider, companies can save money on development costs.

Customization: White label products and services can be customized to meet the specific needs and preferences of the purchasing company. This allows companies to differentiate themselves in the market.

Branding: White labeling allows companies to build their brand and reputation without having to invest in product development.

Examples of white labeling

One of the most well-known examples of white labeling is store-brand products in supermarkets. Store-brand products are often manufactured by the same companies that produce the name-brand products, but they are sold under the supermarket's brand name.

Another example is email marketing software. Companies like Mailchimp and Constant Contact offer white label email marketing software that can be customized and rebranded by marketing agencies and other businesses.


White labeling is a business model that allows companies to offer products and services under their own brand name without having to invest in development or manufacturing. It offers several benefits, including cost savings, faster time to market, customization, and branding. As the digital space continues to grow, we can expect to see more companies adopting the white label model.
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