You’re giving your customer more work. If you give your customer more work, the likelihood of them buying from you and connecting with your brand, it diminishes drastically.
(beep) it. I quit. I’m trying to show you guys how doable everything that I’m doing is. This is the place for you. It’s Money Monday. I am here for you. Whatever you need, we’ve literally got it.
Morning, Money Gang. Welcome back to my channel, 6-Figure Side Hustle with Charlo Greene. Today I am running down five-ish things that you should take into consideration when selecting a name for your business slash brand. This is another one of those, we’ll call them time-wasters or start excuses that a lot of people get stuck on. I think when it comes to selecting a name for your business, you should do it relatively quickly because at the end of the day, you can always change. You can always pivot the name of your business.
There are a million different brands and they don’t mean anything until you give them meaning. Until Nike built itself to what it is now, what did Nike mean to anyone? Most people likely couldn’t even pronounce it when they first saw it. So when it comes to selecting a name for your hair or beauty or any business, the, I think the most practical way to go about it is to spell out exactly what it is that you’re selling.
When it comes to you making sales, you have to understand that the customer goes through a process where they are first meeting you, and then they have to learn and understand and appreciate the value of your brand, and trust you and trust the fact that you are going to deliver with whatever they’re asking for or whatever you’re trying to sell them. So when it comes to choosing a name for your business, you don’t want to create any additional hurdles. So if you were to name your hair business something like Fighting Cougar, that literally tells the customer nothing about your business. You’re giving the customer more work to do in understanding who you are and what it is and why they should be interested. And when it comes to a market that is as robust as the hair extensions industry, there are a million different options out there. If you give me more work to do, I’m simply going to keep on scrolling and I’m going to go with the company that tells me exactly what time it is.
Include the name of your geographic location in the title of your business. I think that’s always a smart thing to do if you are selling hair retail. Why? Because it immediately is going to stop someone that’s in your area that you are targeting and want to sell to, and they’re going to appreciate the fact that this is for them. It’s not just another random hair company, this is Atlanta’s whatever bundles or this is Sacramento’s so-and-so. So that’s something that I think is always really helpful.
Another thing to keep in mind when you are choosing a name for your business, is you don’t want something that is going to trend out. Like on fleek was really, really huge a couple of years ago. In 10 years, is that still going to be a slogan or a term? I know that you can always change the name of your business, like I said, but that’s a really, really trendy term right now. And in a few years if what you’re hoping to capture is that young generation, the 17- to 21-year-olds, they’re always onto the next thing and you are going to date yourself out of what it is that they want to shop for, if that makes sense to you. And I think you should give yourself no more than 72 hours to come up with your name.
So when it comes to you researching different brand names, always make sure that the .com is available. The last thing you want to do is do a bunch of marketing for, let’s call it Timbuktusbestbundles.co. Say you bought the .co and you do all of this marketing, and the person with Timbuktusbestbundles.com, they’re immediately going to get all of that traffic. No one thinks to just drop the .com. Everyone automatically types in .com, that’s just how the world works for now. So get on GoDaddy.com and search to see if your .com is available.
Then, you’re going to go over to Instagram and you are also going to search for that same name. You want to keep the exact same spelling if possible across all of your platforms. Why? Because if it’s Timbuktusbestbundles.com and then it’s bestbundles.Timbuktu on Instagram, and then your Facebook page is facebook.com/Timbuktusbest, you’re giving your customer more work. If you give your customer more work, the likelihood of them buying from you and connecting with your brand, it diminishes drastically.
So make sure that your names are available on GoDaddy.com, check across social media to see that it’s available. And once you find that, just to triple check that it’s available and that you’re not infringing on anyone else’s trademark, go to USTPO, that’s the United States Trademark something. Google it. But it’s really searchable. Just go ahead and search for that name in there. It’s very, very, the website seems like it was built in ’99 or… It’s very straightforward, easy to navigate. But search for it there, make sure that you are not building your brand while also infringing on someone else’s trademark. If it’s all clear to go, you’ve got your name.
And if you can’t think of anything catchy or whatever, you can always go with your name. Like your name person. Angela. Shanita. Shanita’s Best Bundles. Angela’s Best… And don’t just go with Best Bundles, because I’m having a brain fart and that’s all I can think of right now. But you get my vibe, you get what I’m trying to communicate here.
So I hope you guys appreciate all of those tips that I laid out there for you. It was five-ish and then a little extra because you know how I like to keep it extra. Do me a favor, hop in the comments section, let me know which tip is going to help you or is helping you out most. And I think it’d be really dope if you drop a name for your business, and maybe we as a community, because it’s not just me talking at the camera, it’s us here building together. But if you guys want tips or feedback on your business names, go ahead and drop them below. I will get to every last one of them that I possibly can while this is still a sustainable offer. I promise. Until next time. See you.